Does your business need a website maintenance plan?

May 3, 2022 by No Comments

So, your new site is complete. Congratulations! There are many moving parts to a build, from coding to design to content.

However, if you want to attract and retain customers, you can’t have a “set it and forget it” mentality once you’ve done the initial work – marketing your business isn’t just about creating a web presence.

It’s crucial that you make a website maintenance plan a priority for your small business. Here are 4 reasons why:

1. You want to offer a good user experience.

Broken links, 404 pages, half-baked landing pages, slow load times… your visitors will go elsewhere if they don’t find what they’re looking for quickly. The last thing you want for your business is for customers to experience frustration.

Plus, you’re not going to build trust with shoppers if you don’t offer a good user experience: who’s going to want to enter their credit card or contact information when your online presence looks sloppy?

Your website is the face of your business, so invest time and energy to keep it up to date. Control failures and focus on adding new content like blogs, articles, events, and testimonials as often as possible to provide a good user experience and gain SEO benefits.

2. It is the key to security and protection.

You are not only responsible for protecting your own data, but you are also responsible for the information of your visitors. Security requirements are always changing and no one is safe, even big brands are targets of cyber attacks and data breaches.

In late 2016, Uber announced that cyberthieves had exposed the personal information of 57 million Uber users and 600,000 drivers. To make matters worse, the company tried to hide the violation instead of reporting it.

In November 2018, Marriott International released information that cybercriminals had stolen the data of approximately 500 million customers.

With hackers getting smarter all the time, you need a program you can trust to keep your online assets safe.

Being proactive and protecting your website is now much easier than dealing with the devastation, disruption, and huge costs of a hacked site, data loss, and Google rankings destruction.

The Security and Maintenance Plan includes:

• State-of-the-art continuous monitoring and “next generation application firewall” protection against spam, malware and other malicious attempts

• Continuous automatic backups of your site in case it ever needs to be restored

• Site checks for images and broken links to keep it running smoothly and fast

• Regular updates to your WordPress site and plugins for optimal performance and security

• And much more…

3. A secure backup is a lifesaver.

A backup is a saved copy of your site, whether it’s from a day or a month ago. Backups are stored on file or in the cloud and can be restored if needed.

If you don’t have a backup and your website gets hacked and wiped, you’ll need to start over from scratch. You wouldn’t want all your hard work to disappear, would you?

A big part of your website maintenance plan is using reliable tools to keep your information safe.

4. Software updates will not wait.

Software is constantly changing, be it plugins and themes that need updating or security programs.

Your site won’t run smoothly and will also be vulnerable to hackers if you don’t keep up with software updates. The more often you update, the less likely you are to run into problems.

Keeping your software up to date also ensures that your site loads quickly when visitors arrive; Speed ​​has an impact on SEO.

Don’t lose leads or sales by neglecting content, security, backups, and regular software updates.

Remember – the cost of fixing problems online will be more than the affordable maintenance costs you pay now!

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