How to attract local customers to your online store
Even if you have an online store, don’t ignore the results you can get when you appeal to local customers to buy from you online too.
Due to the fact that your business is local, many people who want to shop online will buy from your website because they feel they are still shopping locally with small businesses. And they are, even though they don’t have to leave the house.
Get the right local keywords
Your customers have a lot to say about the keywords you use on your website because they are the ones browsing online. Set your target audience the same way you always do, but add the geographic demographics as well. That means you will need to add keywords to your content, marketing, and targeting that will attract local customers.
Use Facebook to target local people
Advertising on Facebook allows you to specifically target people who live in your area. There are several different types of Facebook ads that you can use to promote your business, and you can start and run a Facebook ad campaign for as little as $ 5.
Verify your business locally on Google
Getting listed on Google My Business is a great way to get more in search engines for local results. Because of this, even if someone uses a commonly used phrase to find the products you sell, it will appear first to people who are local to you.
Ask local people to review your business
When local people buy from you, make sure they are added to your email list. Once they’ve bought from you, you can send them a link that allows them to leave a review for your business. When local people leave a review on Google, Facebook or other public places, their friends will see it. Personal recommendations are a powerful marketing tool.
Be active on social media
Responding to people, subscribing to conversations, and sharing the news on social media with your friends and local connections is also a great way to get noticed locally on your website.
Become a resource for local media
Your local media needs content for their audience. No matter what your experience is, try to be a resource to them, so if they have questions about your industry, they will come to you. If you prove to be a trustworthy source, they will keep coming back to you.