How To Make The Right First Impression With Your Home Page Title
A new user of a website needs to know that they are in the right place, just beforeand!
Getting a new lead is great, and for many small business owners, every visit to the site makes a big difference.
If the home page of your website does not immediately convey what it is about and assure the user that they are on a site relevant to their intentions, you run the risk of the potential customer bouncing back to your competitors.
What do you need to show a user that they are on the correct website?
The perfect headline.
Is your website continually converting visitors into leads?
The perfect title may not seem like a big deal, but without the right one in place, this can instantly cause a user to click on or visit another website.
Your headline should be clear, cover what you offer and how it differs from your competition.
Have you done any professional search engine optimization? If so, you are ahead of the game. But if you haven’t, it’s time to brainstorm!
SEO is when you try to rank terms related to what you do in Google search engine results. These should be intuitive terms vetted to see if they align with the way users view your product or service.
Whoever provided you with your keyword targets will have checked whether those terms are highly searched and will provide you with a list.
Do not use the terms directed to deep pages. Look at what your overall goals are to see what phrase (s) you should include. If you are trying to rank for 1 specific phrase above all else, be sure to include those phrases in your title.
Without those keyword phrase goals, it’s up to you to assess what best describes what you provide and why a user should engage with your business.
For example, if you are a lawyer, you know where to start. You want to make sure that your headline includes that you are a lawyer.
Now look at the details of what kind of law you practice and what sets you apart from the competition.
If you are an intellectual property law firm that has been in practice for a long time, you can put your title together quite easily: Sample & Sample: Intellectual Property Law Since 1966.
Not a lawyer? It is not a problem.
Another example would be a professional speaker. What makes you valuable?
If someone asked you clearly why they should hire you, what would you say?
If you are a great morale builder and team motivator, you can try: Example Name Corporate Speaking – Energizing businesses to build their own success.
In both examples, we indicate what the business is and its unique selling position.
If you were a completely new user and you had found a website through an organic Google search or through an ad or social media post, you would know everything you need right away about whether or not to continue on the website.
Don’t treat this lightly!
Take your time and take the user’s perspective when evaluating which language to use.
The rule of thumb is that you have 3-5 seconds to grab your user’s attention or it will bounce. Websites are all about user experience, so don’t start yours with the wrong message.