Use a webinar to create a list before and after a webinar
Have you already done a webinar? Or have you at least listened to or attended a webinar? It is a live online event, usually an hour or two, where a person can present their computer screen, present PowerPoint slides or a web page, and live in that call, talk about some kind of storytelling or training.
The great thing about a webinar is that you can teach one to many, you can get hundreds of people to attend, you can give a paid class, you can teach for free, you can pitch, and what’s also great is that webinars are a big build. of business. tools in many ways because you can use your existing contacts to get more people to appear. You can use webinars to build relationships. You can use webinars to get new leads and new buyers.
The easiest thing to do to attract more people to a webinar is to contact your existing prospects and have them show up for your webinar. This means that if you are building an email subscriber list using a service like AWeber, you have to write a quick email, give your subscribers the webinar link, have hundreds and hundreds of people sign up and attend this event. live.
Another great tool is what is called an affiliate program. An easy way to sign up for an affiliate program is a service like ClickBank. ClickBank allows you to run a referral program or an affiliate program, which means that if you sell a $ 100 product from a launch webinar, they will give anyone who recommends people $ 50 for every $ 100 they earn. This means that even if you don’t have existing contacts, you have an affiliate program, tell these affiliates to promote your link to their email subscribers, your social media followers, and your blog followers, you now have access to new leads. , new prospects, Make more sales than you would have on your own.
Lastly, you can use multiple sites to list your webinar. You may have heard of sites like Facebook, Twitter, Google+, or LinkedIn. These are all social media sites where you make friends, find friends of friends and now they can see what you post on your wall and vice versa.
If you make a lot of real estate friends on Facebook and are running a real estate webinar, you can post this link on your Facebook wall, you can set up a Facebook event, even post paid ads and pay Facebook to get people to click and sign up. for this event.
Once you’ve signed up the first few people for your event, it’s important to remind them several times before the webinar to make sure they attend. That means keeping posting on your social media sites like Facebook, keeping telling your affiliates to send emails, and sending your own email to your own customers and prospects to make sure they show up.
Once the big day rolls around, present for about an hour on your favorite topic, on the topic that everyone is talking about. Solve some of your problems and, in the end, come up with a paid product: cheap or expensive. Record that webinar.
Now that you have a webinar recording, you can do two things.
First of all, if your webinar recording is really good, upload it. If your webinar taught multiple things, lasted several hours, and got great results for people, there’s no problem charging $ 10, $ 50, $ 100 or more for a webinar recording because what is it? It’s a video. It’s video training.
On the other hand, if you prefer to use your webinar recording to build a list, here is something you can do. Place the webinar recording, the video, on a web page that contains nothing more than a link to purchase your product. Set up what is called an “email subscription” page.
Create a forced compression page where there is nothing more to do than enter a name and email address to continue. That way, when people visit your blog or website, they see a web page asking them to enter their name and email address in exchange for a free training video. They enter it, fill it out, and send it to their webinar recording. Even if they don’t buy right away, you’ve now built a bigger email subscriber list.
This is how webinars are used to build a before and after webinar list. Promote it through email, affiliates and social networks. Send out reminders when a webinar comes up. Use that webinar to build a list by placing it behind a forced sign-up page and to make upsells.