What Millennials Really Want: How to Create Effective Clothing Brands
There’s a reason market executives are so obsessed with millennials: they are the largest generation living today. Estimates by Goldman Sachs analysts put the number at between 90 and 92 million, and this represents an opportunity for both SMEs and large business empires.
The only problem with millennials is their extremely unpredictable behavior, which is possibly a reflection of the abrupt economic changes brought about by the advent of revolutionary technologies such as computers and the Internet. So it makes sense to try to tap into this market segment by finding out what drives them. Let’s try to figure out what this elusive generation really wants when it comes to style and fashion.
Millennials don’t like exaggerated designs
On top, quirky designs were a feature of the 1980s era, when movies like Rambo and Ghostbusters dominated theaters. A much simpler approach to fashion has been taken since the 1990s disappeared. Classic hits like Pulp Fiction, The Silence of the Lambs, and The Shawshank Redemption have redefined fashion to emphasize comfortable wear, non-itchy clothing labels, such as damask or satin neck labels, durability and simplicity of heat sealed or super soft clothing. printed satin labels.
Millennials are obsessed with social media
In the era of Facebook, Instagram, Pinterest; Social media allows millennials to keep track of the latest fashion trends and build their own unique identity around their newly acquired online tastes. It is quite common to find young people who subscribe to their favorite brands and discuss them online. Fashion has always been social. The definition of “social” has been around for a century and now the expansion is really visible. Millennials don’t ask their friends for their opinion on what to wear or where to buy. They read fashion blogs and sift through photos on Pinterest. Who wears what … The most influential brands, outspoken fashion models and fashion activists have launched marketing campaigns with powerful messages
An example would be Gucci’s Instagram content, which is currently among the most discussed fashion-related topics on the internet. Millennials want to strike a healthy balance between uniqueness and being part of the crowd.
The DIY trend: if you can do it, so can I
We found that millennials like to poke their noses in all industries. Your preference for taking matters into your own hands interferes with virtually every facet of life. They want to repair their own computers, air conditioners, and even start their own businesses; create fashion brand clothing.
Crowd platforms like Kickstarter and Indiegogo allow millennials to become their own bosses: call them salaried entrepreneurs, which corresponds to the slogan ‘for the people, by the people’.
Ignore popular tags from the past
Millennials are well aware of what used to be popular with the ‘crowd’ of generations past. And their growing resentment towards this has repelled them in the opposite direction. We think this could be the main reason young people have chosen to jump on the Dollar Shave Club bandwagon in rampant abandoning more popular brands like Gillette and Harry’s.
Millennials can identify themselves as a smorgasbord of independent entrepreneurs who sometimes, just sometimes, borrow from the past, if only to pay homage to it.
Millennials are socially conscious shoppers
Millennials worry about problems like the environment, poverty, war and child labor. As such, they are on the lookout for companies that are actively involved in advocacy projects to empower poor communities by creating opportunities. The ability to make a difference while standing out from the crowd is what drives millennials to think outside of the box. “What else does your brand bring to the table?“”What advocacy groups is your brand part of?“